The MoMo 2.0 Color Palette, with MoMo’s signature pink as the primary color, is complemented by a variety of additional shades, specially designed to further redefine the brand in a more vibrant way. This expanded color palette not only brings a positive and approachable feel but also helps MoMo maintain its unique identity.
The primary colors are MoMo’s core color group, used consistently in the logo and printed materials to highlight MoMo’s signature tones.
Inspired by the design of banknotes combined with MoMo’s characteristic pink, the MoMo Pink extended palette 2.0 is a secondary color palette that ensures a consistent brand identity across various digital platforms, from banners to social media posts.
The multi-color palette is inspired by the familiar design of banknotes and offers a richer spectrum of hues. With 5 shades for each color, this new palette ensures consistency across all applications, from interfaces and illustrations to advertising materials.