Mascots
MaMa Tài Chính
MaMa Tài Chính is a character designed to bring financial knowledge to life, offering practical tips and advice on saving, investing, and managing money in a simple, approachable way.
More than just a companion, MaMa Tài Chính is a “seasoned” expert in financial management and planning. With her wealth of experience, she’s the trusted companion who helps you confidently navigate your financial journey, offering the insights and expertise you need to succeed.
Appearance
Appearance
MaMa Tài Chính’s look combines maturity and style, reflecting someone who’s been through it all—professional yet fresh and youthful. She’s dressed in a chic pink suit, with a bold hairstyle and fashionable accessories.
What truly stands out about MaMa Tài Chính is her strong, confident presence. With a model-like posture and a determined expression, it’s clear that she knows her stuff.
Body structure
Just like MoMo, MaMa Tài Chính has multiple angles to capture her dynamic personality in different settings. These varied perspectives show how she interacts with various elements, bringing her to life in any situation.
MaMa Tài Chính versions
MaMa Tài Chính versions
2D MaMa Tài Chính version
In the 2D version, MaMa Tài Chính stands tall and confident, exuding strength and independence. She represents today’s MoMo users—empowered, knowledgeable, and full of character.
Her signature style, including the pink suit, dollar sign earrings, and cat-eye glasses, remains consistent across all depictions. Colors and other details can be adjusted for specific use cases.
2.5D MaMa Tài Chính version
In the 2.5D version, MaMa Tài Chính is designed in a unique graphic style that blends 2D and 3D elements.
Using light and shadow effects, this version creates depth, offering a more immersive, lively experience.
Illustrated style MaMa Tài Chính version
To capture MaMa Tài Chính’s powerful aura and vibrant personality, a special color palette has been created for her within the MoMo universe.
When using this palette, make sure the color parameters (Hue: 210, Saturation: 80, Lightness: 0) are kept exactly the same. The positions of gradient colors must be adhered to according to the established guidelines (refer to the “Incorrect Color Usage” section in the color palette to avoid mistakes in color representation).
The gradient colors’ position and structure must remain unchanged within the MoMo color system.
Mama Tài Chính's primary color palette
The primary color palette of MaMa Tài Chính will be MoMo pink, which will serve as the dominant color for this character when appearing in standard advertising banners.
Pattern effects
For 1000x1000px file, pattern size should be set to 50%.
The blending mode for the pattern effect should be “Hard Mix,” with 40% opacity.
When presenting MaMa Tài Chính in black-and-white, ensure the colors are correctly represented per the guidelines above. Any changes to her clothing or the black-and-white color scheme must be cleared with the brand team.
Secondary color palette for MaMa Tài Chính
MaMa Tài Chính’s secondary color palette is purple, which should be used when she appears alongside other MoMo characters.
Pattern effects
For 1000x1000px file, pattern size should be 50%.
The blending mode for the pattern effect should be “Hard Mix,” with 40% opacity.
As with her main palette, any changes to MaMa Tài Chính’s clothing or black-and-white color scheme should be approved by the brand team.
