Typography
Text highlight effect
The highlighted font is used to emphasize specific messages or content with a clear purpose.
To follow proper standards, use the highlighted font (highlighter) only once in a headline. Using 2 or 3 highlighted fonts in the same headline is an incorrect practice.
Highlight text effects
Setup
Setup font
MoMo Signature
Font size
The size of the handwritten text should match the size of the MoMo Trust Display font.
Examples
Improper usages
The highlighted handwritten font (highlighter signature) should not be used randomly or in unnecessary situations. Don’t use highlighted handwritten fonts for just one single word. 
Don’t use more than one handwritten word (or phrase) in a slogan. Don’t use a color for the handwritten font that matches the headline color. Don’t use uppercase for handwritten fonts. Don’t use uppercase for handwritten fonts in a headline (unless the font is at the start of a sentence or for a proper noun).
The MoMo money
The MoMo money effect is inspired by the number patterns found on banknotes. Depending on the position and usage, this effect comes in different versions to be flexible for use across MoMo’s communication platforms.
Setup
Setup font
MoMo Trust Display
Graphic style
Examples
Effects with distinctive patterns
With surface effects
Without surface effects
Shadow effects
Dark shadow
Light shadow
Effect versions
A variety of effect versions with different color shades and patterns will make MoMo’s graphic designs stand out. Below are examples of all effect types.
Highlighted effects
Simplified effects
Color variations
Improper usages
Don’t modify or create new effects outside the provided assets without consulting the brand team. Don’t use full text effects in designs with small sizes. Text effects should be applied only in larger sizes and not mixed into the headline. Only use text effects to highlight offers or time-sensitive content. For example: 20k, 10%, 12.12.
Highlight frame effect
To make content more eye-catching, use a frame with colors from MoMo’s color palette and add stripe patterns to create contrast and emphasis. This effect works well for special promotions, store names, or important information. It helps messages stand out clearly and easily attract users’ attention.
Check out the examples below to better understand how to effectively use this effect.
Setup
Font setup
MoMo Trust Display
Graphic style
Examples
Frame effect
Bold frame
Light frame
Color variations
Using different versions with various shades and patterns will make MoMo’s graphic designs more diverse and noticeable. To view all available styles, refer to the materials from the brand team.
Bold frame
Light frame
Improper usages
Do not change the stripe pattern of the frame. Do not adjust the spacing between the frame and the text. Do not use a different font for the text inside the frame. Do not write 02 lines of text inside the frame.
