MoMo
Brandbook
The dream of making financial services
accessible
to all
MoMo’s ambition to make financial services accessible to everyone has been alive since day one. Starting out as a simple e-wallet, MoMo sets off on a journey to make everyday transactions easier and more convenient for buyers and sellers.
Fast forward 14 years, MoMo has reached 30 million users. Today, MoMo is no longer just a payment app – it helps Vietnamese people do so much more with their money: manage, borrow, save, and invest.
MoMo’s dream is to use technology to bring financial services to more people. The goal is simple – to help people manage their finances more effectively, so they can live happier, more empowered lives.
Your
financial
assistant
MoMo is a financial app powered by AI technology, designed to help you do more with your money. It’s not just about payments and transfers – it also helps you manage, save, invest, and borrow money more effectively.
Core values
Bringing the best financial services to everyone
MoMo aims to make financial tools and smart spending easily accessible and efficient for everyone.
Better every day
MoMo believes that every big achievement is the result of countless small efforts accumulated over time.
The Best Supporting Character
If everyone is the main character of their own life, MoMo wants to be the best supporting character, always by the side of users to help them achieve their financial goals.
However, MoMo doesn’t want to be a dull, unnoticed sidekick. Instead, we strive to be a distinct, charming supporting character – a trusted right hand to the main character.
To picture this, imagine a trusted sidekick with the following qualities:
