Mascots
Thần Tài
Thần Tài is a character created to represent MoMo’s “Túi Thần Tài” feature, which helps users save money easily, whether it’s from spare change or funds that would otherwise go unused.
Inspired by the traditional Vietnamese god of wealth, Thần Tài is known for bringing good fortune and prosperity. But unlike the mythical figure who simply waits for luck to arrive, the MoMo version of Thần Tài actively helps you manage your finances and earn money every day.
Think of Thần Tài as your personal sidekick, working with you to bring more wealth and prosperity each day.
Appearance
Appearance
Thần Tài 2.0 keeps the traditional, warm look but adds a modern touch with a smartphone, representing how easy it is to save and earn money through MoMo.
His appearance is a bit chubby, with a carefully groomed beard. Thần Tài 2.0 combines tradition and modernity in a way that exudes charm, wealth, and prosperity.
Body structure
Thần Tài is shown from various angles, offering different perspectives that suit different contexts.
These angles highlight how he interacts with other elements in the scene, making him appear more dynamic and lively.
Versions of Thần Tài
Versions of Thần Tài
2D Thần Tài version
In the 2D version, Thần Tài is depicted as a benevolent figure, always ready to help and bring good fortune. He’s shown in a confident pose, holding a smartphone in one hand to offer financial guidance, and a gold ingot in the other to distribute wealth and prosperity.
His signature outfit includes a red robe with golden trims, a blue inner shirt, a hat, and a belt with coin patterns. One hand holds a gold ingot, while the other holds a pink smartphone. Other details and colors may be adjusted for different uses.
2.5D Thần Tài version
Thần Tài is also available in a 2.5D version, a graphic style that combines both 2D and 3D elements. By using light and shadow effects, this version creates depth, making the character feel more immersive and lifelike.
Illustrated style Thần Tài version
With his benevolent demeanor, Thần Tài represents all the good fortune and positive things MoMo brings to its users. To capture his essence within the MoMo universe, a special color palette has been designed to bring him to life.
When using this color palette, the color parameters must remain unchanged (Hue: 210, Saturation: 80, Lightness: 0) and should not be altered. For gradient colors, the position of the color points must stay fixed according to the established guidelines (refer to the “Incorrect Color Usage” section in the color palette to avoid misrepresenting the character’s colors).
Color palette of Thần Tài
Pattern effects
For 1000x1000px file, pattern size should be set to 50%.
The blending mode for the pattern effect should be “Hard Mix,” with an opacity of 40%.
When displaying Thần Tài in black-and-white format, make sure that the colors are represented according to the guidelines above. If any changes to the clothing or black-and-white color scheme are necessary, please consult with the brand team for approval.
