Pattern
MoMo’s patterns (graphic elements) are key visual components used throughout the brand’s identity process.
They are also important tools for conveying MoMo's core values, such as technological innovation, trust, and security, to users.
Embedded pattern
The embedded wave pattern consists of parallel wave lines used in content designs such as banners, printed materials, and posts across customer touchpoints, both online and offline.
QR frame
The QR frame is a unique MoMo design element inspired by the three fixed corners of a QR code, used to divide content and image areas.
Data ribbon
The data ribbon is inspired by technology-driven designs that represent data, QR codes, and artificial intelligence (AI) elements.