Pattern
Embedded pattern
MoMo’s embedded pattern is inspired by the embedded designs on paper currency. The wave-like lines symbolize continuous energy, movement, and growth, evoking a blend of tradition and modernity.
Design
Variations
To allow flexibility in design applications, the embedded pattern comes in several variations.
Position
To maintain visual balance, the wave lines should occupy around 30-50% of the design area and can be adjusted accordingly.
Layout
The size of the pattern can be adjusted to fit the design, but it must follow these basic principles:
The pattern can be arranged in different ways, so experiment with various layouts until you find the best fit for your message.
The pattern can be placed inside the design frame. The pattern should occupy approximately 30-50% of the frame area. The pattern can be enlarged or cropped, as long as the size guidelines (30-50% of available space) are followed.
Design frame size
The direction and proportion of the pattern must align with the frame size. Generally, the pattern’s direction starts from the right side of the frame and runs horizontally in the same direction as the frame’s width.
For example: A pattern with thick lines and fewer repetitions will be suitable for narrow, long frames. Conversely, a pattern with thin lines and more repetitions works better in larger, wider frames.
Ratio 31:5
Ratio 3:1
Ratio 16:9
Improper usages
MoMo’s patterns should be applied according to the guidelines to ensure consistency in designs.
Here are the cases of using MoMo patterns that do not comply with the standards. For cases that have not been detailed, please consult the design department before applying.
Do not allow the pattern to be shorter than the design frame, leaving empty spaces exposed. 
Do not make the length of the pattern shorter than 30-50% of the total frame length. 
Do not customize or redraw the pattern lines to create continuous zigzag effects (changing positions with the next segment). 
Do not adjust the orientation of pattern. Do not rotate the pattern or change its orientation; ensure the pattern always lies on the right side of the frame. Do not adjust the thickness of the wave lines to be too thin. 
Do not place the pattern and text (or other graphic elements) overlapping each other. When using the paper currency frame, do not place the pattern below the frame.
Examples
Application on digital banners
Application on printed materials
