Illustration
Illustration is an important tool in MoMo's brand identity system, helping to create a friendly and positive image with users. Through illustrations, complex financial content that is difficult to explain becomes simpler and easier to understand.
Inspired by editorial illustration, MoMo creates positive and human-centered illustrations. This style not only makes the content feel fresh, but also richer and more engaging.
Character illustration
Illustrations of the main characters who use MoMo every day.
Object illustration
Illustrations of objects related to MoMo’s financial content.
Conbination principles
The principles for combining characters and objects in MoMo’s designs.