Mascots
Heo Đất
Heo Đất MoMo is a charitable platform that connects technology with compassion, allowing you to donate to charity with small amounts starting from just 1,000 VND, or even by simply walking to improve your health.
Inspired by the traditional piggy bank in Vietnamese culture, Heo Đất encourages saving. But instead of saving for yourself, you “feed” the pig by completing tasks in the app and turning your savings into meaningful donations.
Heo Đất is your reliable companion, helping you do good every day, even with just small contributions.
Appearance
Appearance
The new version of Heo Đất maintains the key features of the original, but it has been updated by streamlining unnecessary details, giving Heo Đất a more modern look.
Every time you see Heo Đất, you’ll feel reassured, knowing you have a little friend by your side, helping you fulfill your beautiful mission of giving.
Body structure
Heo Đất is shown from multiple angles, allowing us to see how it moves and interacts with various elements in a scene. These different perspectives add dynamism and life to the character.
Versions of Heo Đất
Các phiên bản
2D Heo Đất version
The 2D version is the primary and most iconic representation of Heo Đất. While the character’s expressions, body shape, and style are consistent across versions, Heo Đất is also flexible in terms of fashion, as long as the core body shape is recognizable.
2.5D Heo Đất version
Heo Đất is also available in a 2.5D version, combining both 2D and 3D elements. By using clever lighting and shadows, this version adds depth and creates a more immersive experience.
Illustrated style Heo Đất version
Heo Đất will be illustrated in various shades of MoMo pink.
When applying this color palette, the color settings (Hue: 210, Saturation: 80, Lightness: 0) must remain fixed and should not be altered. The positions of gradient colors should also follow the defined guidelines (please refer to the “Incorrect Color Usage” section in the color palette to avoid mistakes).
The structure and positioning of gradient colors must remain fixed within the MoMo color system.
Color palette of Heo Đất
Pattern effects
For 1000x1000px file, pattern size should be 50%.
The blending mode for the pattern effect should be “Hard Mix,” with 40% opacity.
When presenting Heo Đất in black-and-white format, ensure the colors are displayed according to the guidelines. If you need to adjust the clothing or create a different black-and-white scheme, please consult the brand team for approval.
